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BOTANICA

Brief

Create an identity for a small boutique garden shop named Botanica.

 

 

While designing the logo for Botanica the client wanted to make sure the brand felt expenisve and exotic. To do this, I used the original meaning of Botanica to pull visual inspiration. Botanica - a small shop that sells herbs and charms used especially by adherents of Santeria. I referenced many religious symbols and patterns but needed to balance these strong geometric shapes with organic shapes that typically represent a garden shop.

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Botanica Tshirt
Botanica_logo_board
Botanica App Layout
Botanica App Layout_v002
Botanica Seed Packets
Botanica Logo Explortion