Create an identity for a small boutique garden shop named Botanica.



While designing the logo for Botanica the client wanted to make sure the brand felt expenisve and exotic. To do this, I used the original meaning of Botanica to pull visual inspiration. Botanica - a small shop that sells herbs and charms used especially by adherents of Santeria. I referenced many religious symbols and patterns but needed to balance these strong geometric shapes with organic shapes that typically represent a garden shop.

Small Business Botanica-09-09.jpg
Botanica Tshirt
Botanica App Layout
Botanica App Layout_v002
Botanica Seed Packets
Botanica Logo Explortion